Friday 25 January 2019 saw the launch of the National VegPower advertising campaign #EatThemToDefeatThem with adverts on during ITV’s Coronation Street and a day later on The Voice. The campaign is aimed at encouraging children to jpoin the fight to ‘defeat the evil vegetables’. Over the next ten weeks every week will have a veg of the week starting with carrots on 4 February. In County Durham the campaign will feature in the school lunches in primary schools and some of the larger restaurants at various places of work will also feature the campaign images. You can find out more about the VegPower campaign here.